Last year I flew down to Boston with some colleagues and we participated in Lean Startup Machine. I’m not lying when I say it changed my life. All of a sudden, I could separate and connect the theory of customer development from its practice. But more importantly, I was stripped of the fear (and any other excuse) of finding customers and trying to sell them a product. Read more...
Big Bang Blog
Customer Development
Selling Lean: The “Two Promises” Approach to Sales
In this post, I’ll show you a Lean way to test a product and get paying customers over a weekend. Read more...
Experiments in Early-Stage Customer Acquisition (ESCA)
Customer Development comes along and tells us, “Go get your customers before you have a product.” OK, I get the strategy - I bought into Customer Development a long time ago. But when it comes down to the tactics, and you’re staring down your mailchimp list, you know it’s harder than it looks. You know it is. Read more...
Ugly Babies and Customer Development
Here’s my point: Products are not babies - you shouldn’t feel bad about abandoning them if they’re ugly. Read more...