Fri 24 Apr
2009
A Lesson in Email Marketing
Posted at 12:39 PM by Max Cameron in Ranting
I received an unsolicited email newsletter from a theatre production company in Toronto. I was really disappointed by this, so I wrote them an email expressing my opinion. Here it is.
To whom it may concern,
I never opted-in to receive this unsolicited newsletter. I don't give this email address out, and I am disappointed that you've decided to approach people in this manner. Your newsletter also doesn't include an option to unsubscribe. This means that you are in violation of the CANSPAM Act. This could result in a significant fine or even jail time. Please read more about the CANSPAM Act so you can conform to International legal standards. Here is the link
I suggest that you review your practice of how you add email addresses to your database, and my hope is that you smarten up and treat people with respect.
Just so you know, I am planning on publishing this email on my blog as an example of exactly how to not run an organization. My hope is to educate our audience so they don't repeat your mistake.
I am awaiting your apology, as well as confirmation that my email address and any identifiable information are completely and permanently removed from your database, and/or the databases of whoever you contract to solicit people.
Sincerely,
Max Cameron
What do you think of the email I wrote to this misguided company? Share your thoughts with me whenever you get a chance.